WITH CUNY’S BROAD BASE of individual and unique educational strengths, consistent, unified standards of visual identity provide enormous benefits to the University at large and to its colleges and schools. In the past, with limited guidance and few examples to draw upon, co-branding with the CUNY Logosquare at times was neglected, or did not take full advantage of the possibilities.

With new standards developed for the Logosquare, the following pages illustrate ways colleges and schools can link visual identity with the University, providing examples of what works well while offering the flexibility to meet individual needs.

The strong identities of each of the CUNY colleges and schools will remain in place, but the successful co-branding of the identity of the University at large with its institutions will enhance the reputation and recognition of all.

co-branding Print Web Signage